Andy Warhol, Shoe with Stamped Cherries, 1950s, ©AWF
About the Art:
Andy Warhol used rubber stamps to create repeated patterns and symbols in his commercial work and in a few of his paintings. In the 1950s Warhol was hired by numerous companies to illustrate their products, and his drawings often combined rubber stamping with a blotted line technique. The images on his rubber stamps included birds, butterflies, fruit and flowers. The finished work contained texture and pattern and was filled with a playfulness that altogether made the products more appealing.
In 1955, Warhol worked on one of the shoe industry’s most sophisticated marketing campaigns when he became an illustrator for I. Miller and Sons Shoes. At the time, I. Miller was attempting to create a new image for itself and experimented with marketing strategies that made use of repetition to imprint their product on the minds of consumers. Stamping allowed Warhol to quickly create a variety of illustrations along a similar theme. He could alter the color and composition of the artworks, giving his clients a selection from which to choose. The experiment was extremely successful, and Warhol became known in the industry as "the shoe person."