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Time Capsule 21:
Business

In addition to being a successful artist, Warhol was a successful businessman. After a rather humble childhood, Warhol became possibly the most entrepreneurial artist of his time. His careers in art and illustration were the springboard for a host of satellite businesses: promoting and producing music, hosting shows at nightclubs, writing books, publishing a magazine, endorsing products, producing and directing films, buying real estate, and collecting fine-art objects and antiques. Warhol paid attention to detail and was known for his concern about his financial affairs. The Time Capsules contain records that are invaluable for researchers interested in reconstructing how Warhol’s various enterprises were interconnected and how they impacted his art.

I like money on the wall. Say you were going to buy a $200,000 painting. I think you should take that money, tie it up, and hang it on the wall. Then when someone visited you, the first thing they would see is the money on the wall.

Andy Warhol, THE Philosophy of Andy Warhol (From A to B and Back Again), 1975

Factory Diary: [Yves St. Laurent, Pierre Bergé, Mick Jagger, November 13, 1972]

Andy Warhol
Factory Diary: [Yves St. Laurent, Pierre Bergé, Mick Jagger, November 13, 1972]
½” reel-to-reel videotape, black and white, sound, 32 minutes, camera by Vincent Fremont
With Yves St. Laurent, Marina Schiano, Pierre Bergé, Bianca Jagger, Mick Jagger, Rosemary Kent, Andy Warhol, Jed Johnson, Fred Hughes, Archie.
Gift of the Andy Warhol Foundation for the Visual Arts, Inc., 1997
©2019 The Andy Warhol Museum, Pittsburgh, PA, a museum of Carnegie Institute. All rights reserved. Reproduction or downloading is prohibited.